They claim that green is definitely the new black. But don’t for just a moment believe that finding color inspiration in nature starts and ends with the color green! Becoming environmentally friendly definitely holds great potential, especially when you consider just how far this movement will go towards protecting nature and all its beauty. But the degree which color might be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a continuous method to obtain inspiration for new ideas and approaches to choosing color. Stop and think for a moment of your sheer number of natural landscapes that can be found all over this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your neighborhood farmer’s market are places with colors inspired by nature.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations being this way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and target the way color combinations seen in nature change using the changing seasons. Picture an eco-friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter.
Now take that same rolling hill full of flowers and imagine the actual way it changes not from season to season, but day-to-day. Picture in your mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. See how even day-to-day changes in the climate can trigger new bursts of color inspiration?
Next time you’re trying to find the perfect color combination to your fashion or graphic designs, a client’s brand, or perhaps for the launch of any cool product that offers to save our planet, let nature inspire you. It’s everywhere you appear regardless of whether you’re placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is not hard with your Pantone color system!