Would it appear to you that online and inbound marketing is moving quickly – like nearly light speed?
Let’s drift in time in merely one area – social networking. Keep in mind “good old days” in 2009 when, regarding a mainstream marketer’s focus, only Twitter and Facebook really mattered?
The number of social media marketing channels to a minimum of consider tracking these days has exploded to include Google and YouTube. Oh, and please include LinkedIn. And add Pinterest for the list.
As you consider sorting and prioritizing your company’s social networking channels alone, you commence to understand why just a little advice or external expertise may be helpful.
Cue the internet marketing agency, a rapidly growing phenomenon in the digital marketing ecosystem. In the event you lift your head through your screen, you’ll start to see them everywhere.
What follows are five factors why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.
Given the number of different digital channels and tactics emerging, some companies don’t have resources to pay for every one of these programs.
An agency can look at specific objectives and help prioritize which channels to concentrate on. Since they normally have a methodology for evaluating numerous client-types, prioritization of programs is undoubtedly an area where they can be supporting more companies every week.
Marketing is starting to become like medicine: few generalists, a lot of specialists.
Marketing prior to web 2. was (relatively) easy. Programs were a brief list including direct mail, events, print ads, and when your capacity to purchase was present, some “above-the-line” marketing campaigns like radio and tv.
Today companies are considering email, SEO, PPC, SEM, inbound marketing third party content, all social media marketing channels, daily deals, webinars, infographics, slideshare, etc. No one person could possibly be the expert of all those digital marketing channels as the industry becomes more granular and specialist-driven.
In this environment, agencies can provide expertise for specific channels or build a program which is a rifle shot in a market rather than a spray-and-pray shotgun blast.
social-media-globeCompetition today is coming in all of the shapes, sizes, and locations.
Ahead of the Internet era, competition was often right across the street. Today, competition has stopped being confined to location.
A given company could be fighting 50dexmpky global competitor centering on localized search inside their home metro area or region, or have to get on their competitor’s home turf.
Agencies, because they work with multiple clients, are able to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a company is either the predator or maybe the prey.